Marketing in the age of ChatGPT

Photo by Andrew Neel: https://www.pexels.com/photo/monitor-screen-with-openai-logo-on-black-background-15863044/

Generative AI is the flavor of the times and tools like ChatGPT and Google Bard promise to upend branding and marketing as we have conventionally known it. Its primary impact has been in the way that businesses connect and communicate with their prospects, customers and clients. This is achieved through highly personalized content creation that such tools enable.